SEO, SEM Rule Retailers' Marketing Budgets


Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers. Enterprise retailers with at least $500 million in annual revenues participated in the study. Multichannel enterprise retailers comprised 81 percent of respondents, pure-play online retailers 11 percent, in-store-only retailers 4 percent, and other types of companies the remaining 4 percent.

The original article can be found here: http://www.ecommercetimes.com/story/84691.html?rss=1

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FTC Debates Cybersecurity Injury Standard


The U.S. Federal Trade Commission is engaged in an internal struggle over how it should assess the effect on consumers when businesses fail to provide proper e-commerce security. The outcome of the debate, which surfaced last month, will have a significant impact on the commission’s ability to initiate cybersecurity violation cases. Depending on the outcome, in fact, the legal issue could spill over to federal courts or even Congress for resolution.

The original article can be found here: http://www.ecommercetimes.com/story/82932.html?rss=1

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