T-Mobile on Tuesday launched “Never Settle for Verizon,” an aggressive response to Verizon’s “Never Settle” ad campaign that gives Verizon customers an opportunity to test T-Mobile’s network for themselves. T-Mobile promises to pick up any fees incurred by customers who participate in the free trial, whether they ultimately decide to switch to T-Mobile or not. The “Never Settle for Verizon” deal is a first-of-its-kind offer, T-Mobile said, and the industry’s only risk-free way to test drive a network.
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