Adblock Plus Now Means Ad Blocking Plus Ads


Adblock Plus, together with partner ComboTag, on Tuesday launched the beta version of the Acceptable Ads Platform. AA is an interactive platform that pre-whitelists ads publishers and bloggers then can place on their sites. It will only contain only ads that abide by AA’s criteria for size and labeling, and their placement will be governed by the AA rules. “This is just a technical extension and improvement to Acceptable Ads,” said Adblock Plus spokesperson Ben Williams.

The original article can be found here: http://www.ecommercetimes.com/story/83898.html?rss=1

Powered by WPeMatico

Adblock Plus Mouse Roars at Facebook


Adblock Plus on Thursday announced that the open source community had created a filter to neutralize Facebook’s latest offensive in its ongoing battle with ad blockers. Any Adblock Plus users who want to implement the workaround will have to update their filterlists manually. “For this round of the cat-and-mouse contest, looks like the mouse won,” said Ben Williams, spokesperson for Adblock Plus developer Eyeo. Facebook on Tuesday began serving up ads that circumvented desktop users’ ad blocking software.

The original article can be found here: http://www.ecommercetimes.com/story/83793.html?rss=1

Powered by WPeMatico

Adblock Plus to Websites: 'We've Got Your Back'


Adblock Plus, which has been in the forefront of online ad blocking, this week announced the beta of Flattr Plus, a joint project with micropayment site Flattr, which promises no less than to revolutionize Web monetization. Users decide how much money they want to have distributed among their favorite sites, and the Flattr Plus algorithm automatically divvies up the proceeds among the sites they engage with the most. The beta will launch at the end of the month.

The original article can be found here: http://www.ecommercetimes.com/story/83469.html?rss=1

Powered by WPeMatico

Fear of Ad Blocking Could Lead to More Effective Advertising


Adblock Browser for Android re-emerged at the Google Play store on Wednesday, after more than two years of banishment. It is also available at the iTunes App Store. “The reason we were readmitted to the Play store is that this app is different than the one that was kicked out. This one is a browser. The previous one provided some blocking for in-app ads,” said Ben Williams, head of operations and communications at Eyeo. The Adblock Browser uses built-in technology with similar features to block ads on both Android and iOS devices.

The original article can be found here: http://www.ecommercetimes.com/story/82475.html?rss=1

Powered by WPeMatico

Adblock Browser comes to iOS, promises to strip ads, tracking cookies from Web

Adblock Plus developer Eyeo returned to the mobile fray on Tuesday with the launch of Adblock Browser for iOS and Android, enabling people to cut out most or all ad traffic from the Web.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/49ad1b0e/sc/15/l/0Lappleinsider0N0Carticles0C150C0A90C0A80Cadblock0Ebrowser0Ecomes0Eto0Eios0Epromises0Eto0Estrip0Eads0Etracking0Ecookies0Efrom0Eweb/story01.htm

Powered by WPeMatico