Advertising Online? How's Your Viewability?


Viewability — that is, a display or video ad’s ability to be viewed effectively on a Web page — is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of viewability, in recent studies. Visibility is the ability to gain immediate exposure within a target audience, and longevity is a video’s ability to maintain a long-term presence. How exactly can a marketer ensure short- or long-term viewability?

The original article can be found here: http://www.ecommercetimes.com/story/82358.html?rss=1

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First look: iOS 9's new cursor-controlling gesture keyboard on iPad

One of the headline features in Apple’s next-generation mobile operating system is the ability to turn the iPad’s on-screen keyboard into an ersatz trackpad, an extremely useful addition that power users will love.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/472806f7/sc/28/l/0Lappleinsider0N0Carticles0C150C0A60C110Cfirst0Elook0Eios0E9s0Enew0Ecursor0Econtrolling0Egesture0Ekeyboard0Eon0Eipad/story01.htm

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Apple adds 5K support to MacBook Pro as target display mode remains absent for Retina iMac

The new 15-inch MacBook Pro has become the third Apple computer to ship with the ability to drive high-resolution 5K displays, but Apple’s flagship 5K device — the iMac with Retina 5K display –?continues to lack the popular target display mode feature.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/46bb5b1e/sc/28/l/0Lappleinsider0N0Carticles0C150C0A50C280Capple0Eadds0E5k0Esupport0Eto0Emacbook0Epro0Eas0Etarget0Edisplay0Emode0Eremains0Eabsent0Efor0Eretina0Eimac/story01.htm

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Hands on with Microsoft Excel for iPad’s new add-in support

Excel for iPad
Microsoft has announced that Office for iPad apps will gain the ability to use add-in apps like its desktop and web Office components; we go hands on with the updated Excel for iPad.

The original article can be found here: http://www.extremetech.com/computing/205846-hands-on-with-microsoft-excel-for-ipads-new-add-in-support

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Feds Value – but Don't Always Use – Big Data Tools for Cybersecurity


U.S. government agencies can significantly improve their ability to deal with cybersecurity problems by utilizing big data analytics. However, agencies are finding it difficult to fully benefit from these advanced analytical tools for a variety of reasons — including dealing with the sheer volume of data, which will only keep growing. Cyberthreats hide in plain sight and exist on government networks for an average of 16 days before they are detected, suggests a recent report from MeriTalk.

The original article can be found here: http://www.ecommercetimes.com/story/82049.html?rss=1

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Once more, with nagging: New Windows update will ‘notify’ users to install Windows 10

Microsoft
A new optional update for Windows gives Microsoft the ability to push a series of Windows 10 ads in the future. Is this an upgrade-friendly option, or likely to be misperceived as malware?

The original article can be found here: http://www.extremetech.com/computing/202849-once-more-with-nagging-new-windows-update-will-notify-users-to-install-windows-10

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Verizon owners can finally opt out of supercookies — here’s how

CookieMonster
Verizon has finally added the ability to opt out of its highly controversial supercookie tracking program, but the move is unlikely to satisfy privacy advocates — and it’s part of a wider trend towards comprehensive data gathering on customers.

The original article can be found here: http://www.extremetech.com/computing/202495-verizon-owners-can-finally-opt-out-of-supercookies

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Linux’s worst-case scenario: Windows 10 makes Secure Boot mandatory, locks out other operating systems

linux-boot-windows-81
With Windows 10, Microsoft will mandate Secure Boot — and the ability to turn the feature off has gone from mandatory to optional. This could cripple the ability to install any other OS on OEM hardware.

The original article can be found here: http://www.extremetech.com/extreme/201722-linuxs-worst-case-scenario-microsoft-makes-secure-boot-mandatory-locks-out-other-operating-systems

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I Bet My Life: Microsoft HoloLens perfectly targets its core competency

Microsoft’s ability to leverage the tech media’s credulity is weakening, as is evident from the emerging skepticism of its ability to deliver upon its latest product demonstration: HoloLens.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/42aa7993/sc/4/l/0Lappleinsider0N0Carticles0C150C0A10C240Ci0Ebet0Emy0Elife0Emicrosoft0Ehololens0Eperfectly0Etargets0Eits0Ecore0Ecompetency/story01.htm

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New sensor technology boosts visibility for military helicopter pilots

New sensor technology will increase U.S. military helicopters’ ability to detect, identify, and engage targets, allowing forces to operate where adversaries cannot.

The original article can be found here: http://www.foxnews.com/tech/2014/10/09/new-sensor-technology-boosts-visibility-for-military-helicopter-pilots/

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Customize Notification Center with new widget support in iOS 8

Apple’s new iOS 8 mobile operating system gives users the ability to add third-party widgets to Notification Center for the first time since the feature’s introduction. AppleInsider took a look at what developers can do with the new functionality and how users can take advantage of it.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3e90b753/sc/5/l/0Lappleinsider0N0Carticles0C140C0A90C170Ccustomize0Enotification0Ecenter0Ewith0Enew0Ewidget0Esupport0Ein0Eios0E8/story01.htm

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iPhone 5 & 5S trade-ins surge 2800% at Gazelle; AI readers get exclusive $10 bonus ahead of 'iPhone 6'

Last week, Gazelle began offering customers the ability to lock in cash trade-in prices ahead of Apple’s anticipated Sept. 9 “iPhone 6” unveiling, and for the next 48 hours, AppleInsider readers can get an additional $10 cash bonus on their iPhone 5s trade in thanks to an exclusive partnership.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3df0987e/sc/15/l/0Lappleinsider0N0Carticles0C140C0A80C280Ciphone0E50E5s0Etrade0Eins0Esurge0E280A0A0Eat0Egazelle0Eai0Ereaders0Eget0Eexclusive0E10A0Ebonus0Eahead0Eof0Eiphone0E6/story01.htm

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