How important is Amazon's NFL deal for Amazon and the future of the league?

Amazon is set to begin hosting the first of its 10 Thursday Night Football games with tonight’s match-up between the Green Bay Packers and the Chicago Bears. As consumers continue to be faced with a deluge of content options and cord-cutting becomes more popular, it remains to be seen whether consumers will fork out an extra $99 per year for something they can already get for free.

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