Businesses Leverage Instagram Stories to New Heights


Instagram’s Stories feature, which launched one year ago, has achieved widespread engagement among businesses that want to raise their brand awareness and expand their e-commerce penetration, the company said. The tool, launched in August 2016, allows users to create digital slide shows out of photos and videos in order to convey a story. Businesses ranging from Taco Bell to J.Crew and Starbucks have used Stories to give a behind-the-scenes peek at new products, launch limited sales, or get instant customer feedback about new initiatives.

The original article can be found here: http://www.ecommercetimes.com/story/84722.html?rss=1

Powered by WPeMatico

Print Friendly, PDF & Email