Rumored Apple Plans Hint at Smart Speaker Battle Ahead

Apple reportedly has begun production of a high-end speaker with Siri-based digital assistant technology to compete directly with Amazon’s Alexa-based Echo speakers and the Google Assistant-powered Home speaker. Production is in the early stages, but the device could be unveiled as early as next week at WWDC, Apple’s annual developer conference. That would position the company to begin shipping in time for the winter holiday season. Inventec, which manufactures Apple AirPods, reportedly has landed the deal to build the intelligent speakers.

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