Snap Seizes the Moment


Snap Inc. last week filed for a $3 billion initial public offering. The company’s private market valuation is $17.8 billion, but investors reportedly have valued it at between $20 billion and $25 billion. “Twenty-five billion dollars is just nuts, but that’s the market we’re in,” remarked Rob Enderle, principal analyst at the Enderle Group. “This could provide an opportunity for the big gambler investors, but better to watch for the high and then short the stock,” he suggested, because Snap’s prospectus “suggests profit will never arrive.”

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