The End of Marketing

This is going to be political but you won’t be able to tell which side I’m on. You might ask, why on Earth would I get involved even tangentially in politics right now? The simple answer is that it impacts CRM and I have a viewpoint — but as I say, I’m not picking or revealing a side. I’ve been doing research in business agility lately — a fascinating area that I believe will have a definite impact on CRM soon — and that brought me here. Business agility is the opposite of what we’ve been practicing for my adult lifetime and even before.

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