The CRM industry is shining a bright light on digital marketing these days, and it is a sign of how early we are in the digital marketing boom that few if any vendors are championing the idea of using marketing in any way other than for driving sales. Based on recent marketing events by Oracle and Salesforce, it appears that the focus on driving more sales, or some variant of that, makes perfect sense for marketing organizations just getting their feet wet. Why not? Driving sales is the job of marketing, so what else might you expect?
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