The Customer Experience Tipping Point


Sometimes, it takes something drastic to change a business’ behavior. Standard procedures can remain in place long after they’ve become detrimental to the business, but sometimes it takes a tipping point to drive home the fact that failing to change is the surest way to fail. For example, the Ford Pinto’s easily ruptured fuel tank could have been remedied with design changes that ranged in price from $11 to about $5 down to just $1. Cheap, right?

The original article can be found here: http://www.ecommercetimes.com/story/83451.html?rss=1

Powered by WPeMatico

Print Friendly, PDF & Email