MasterCard Will Put Selfies to Work for Authentication


MasterCard on Monday announced facial recognition and fingerprint technology that essentially would allow customers to take selfies to help authenticate their identity when engaged in mobile shopping. The rollout, which is planned for this summer in the U.S., Canada and part of Europe, follows a pilot of biometrics by MasterCard and International Card Services with Dutch participants. The 750 ABN AMRO cardholders who took part in the pilot were able to complete their purchases without PIN codes, passwords or confirmation codes, MasterCard said.

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