Many Product Searchers Skip Google, Go Directly to Amazon


Amazon has become the first stop for nearly half of online shoppers researching potential purchases, according to a report BloomReach released Tuesday. Nearly half — 44 percent — of some 2,000 survey participants said they go directly to Amazon to search for products. That’s a substantial increase from a similar survey Forrester Research conducted in 2012, when only 30 percent of consumers said Amazon was their first stop for a product search, BloomReach noted.

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