Apple tapped Hermes for Apple Watch collaboration before announcing device

In an interview with The Wall Street Journal, Apple design chief Jony Ive revealed the company reached out to Hermes over a potential Apple Watch partnership before the device was unveiled last year, a project ultimately undertaken by the French luxury brand’s artistic director Pierre-Alexis Dumas.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/49c6e5d3/sc/28/l/0Lappleinsider0N0Carticles0C150C0A90C110Capple0Etapped0Ehermes0Efor0Eapple0Ewatch0Ecollaboration0Ebefore0Eannouncing0Edevice/story01.htm

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