Fear of Ad Blocking Could Lead to More Effective Advertising


Adblock Browser for Android re-emerged at the Google Play store on Wednesday, after more than two years of banishment. It is also available at the iTunes App Store. “The reason we were readmitted to the Play store is that this app is different than the one that was kicked out. This one is a browser. The previous one provided some blocking for in-app ads,” said Ben Williams, head of operations and communications at Eyeo. The Adblock Browser uses built-in technology with similar features to block ads on both Android and iOS devices.

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