The Art of E-Commerce Site Search


Providing an effortless shopping experience for customers is a key driver to the success of any e-commerce business. E-commerce search is a big factor in this experience and when done right can provide a significant competitive advantage. An effective on-site search experience leads to higher sales and increased customer loyalty. A substandard search experience will increase bounce rates, cart abandonment, and can lead to the permanent loss of a customer.

The original article can be found here: http://www.ecommercetimes.com/story/82210.html?rss=1

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