Rumors Tell the Apple Watch Story


Apple hasn’t been saying much, as usual — but insiders and analysts are fitting together pieces of the Apple Watch puzzle through sales estimates, revelations about the vast gulf separating production costs from final prices, and expected features of the next version.
During Apple’s second-quarter earnings report, CEO Tim Cook said the company was off to an “exciting start to the June quarter with the launch of Apple Watch.” However, Cook and company have not shared any sales figures for the device, which launched in April.

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