Any industry player sitting at the vortex of mobile marketing and retail has a great deal to be excited about at present. The marketplace is witnessing an incredible growth and innovation surge. At the end of last year, mobile technology clearly upped the ante — creating fresh, breakthrough marketing opportunities for a merchant community looking to increase revenues while better controlling ROI. During the latter part of last year, 16.6 percent of all online purchases were made on a mobile device, according to IBM.
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