Zuora two weeks ago announced its first acquisition, Frontleaf, and a new product, Z-Insights. This marks an important moment for both Zuora and what it has called the “subscription economy.” The subscription economy has spawned a culture in which people have been conditioned to expect subscription-like performance from all their vendors — even the conventional ones. This places greater emphasis on collecting and interpreting customer data to understand how well a business is performing against its customers’ expectations.
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