Apple debuts programatic iAd buys on iTunes Radio, 'Customer Match' demographic targeting

Apple on Thursday officially started accepting programatic, or automated, iAd buys for iTunes Radio and rolled out a new user targeting feature called Customer Match.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4497070f/sc/5/l/0Lappleinsider0N0Carticles0C150C0A30C190Capple0Edebuts0Eprogramatic0Eiad0Ebuys0Eon0Eitunes0Eradio0Ecustomer0Ematch0Edemographic0Etargeting/story01.htm

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