Apple Pay sparks inter-bank battle to be consumers' default choice

Major U.S. banks are set to engage in an advertising dogfight –?designed to sway consumers’ choice of their default Apple Pay card –?as they look to take advantage of the simple one-touch mobile payment flow found on Apple’s next-generation iPhones to boost profits.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3e84d65c/sc/4/l/0Lappleinsider0N0Carticles0C140C0A90C160Capple0Epay0Esparks0Einter0Ebank0Ebattle0Eto0Ebe0Econsumers0Edefault0Echoice/story01.htm

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