Sprint's Moment of Truth


The good news for Sprint is the stars seem to be lining up for a recovery. Change is occurring throughout the entire wireless industry. Every player — including AT&T Mobility, Verizon Wireless, Sprint, T-Mobile, U.S. Cellular and C Spire Wireless — is changing. We will start to see lots of new services, pricing, competition and marketing going forward. In the middle of that ruckus, Sprint has reached what may be considered its turnaround moment. Every change happens in an instant, but it takes some time before it’s recognized.

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