Apple CEO Tim Cook latest Silicon Valley bigwig to get ice bath for ALS charity

Apple CEO Tim Cook accepted marketing chief Phil Schiller’s call to undertake the “ice bucket challenge” to raise awareness and money for the ALS Association, an activity that quickly gained steam in the U.S. thanks to social media.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3d8534b4/sc/21/l/0Lappleinsider0N0Carticles0C140C0A80C140Capple0Eceo0Etim0Ecook0Elatest0Eto0Eget0Eice0Ebath0Efor0Eals0Echarity/story01.htm

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