'Buy' Button Could Turn Facebook Into Impulse-Shopping-Ville


Facebook is testing a function that would allow users to buy products without leaving the site or app. Small and medium-sized businesses in the U.S. that are taking part in the trial can add the Buy button to ads displayed in users’ News Feeds or in posts on their pages. Users will see the Buy button in relevant ads whether they’re on the Facebook website or using their mobile device. A Buy button placed directly within an ad or Page post potentially could boost conversion rates by reducing friction between the buying decision and purchase.

The original article can be found here: http://www.ecommercetimes.com/story/80758.html?rss=1

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