Business-to-business firms view increased online activity as an effective way to boost their growth, according to a new report from CloudCraze. Eighty-nine percent of the 400-plus B2B decision makers CloudCraze surveyed in the United States and Europe expected digital commerce would help their businesses grow. “It behooves all B2B companies to take a page from the B2C playbook and make it easier for customers to buy — if they wish — without human interaction,” suggested Rebecca Wettemann, VP of research at Nucleus Research.
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