Respect is a vital ingredient in any mutually beneficial relationship, and that’s never truer than in the case of business-to-business buyers and sellers. The most elementary way a seller shows a commitment to a healthy customer relationship is through an ongoing display of respect. That doesn’t mean some single, impressive gesture, like giving a potential customer a pricey gift. It means an ongoing respectful relationship, one in which the seller shows an understanding of the buyer’s needs and appreciates the buyer’s approach to meeting them.
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