New Service Aims to Ease B2B Tech Purchasing Process

TechTarget has launched a quarterly report to help B2B technology executives make better purchasing decisions. Deal ScoreCard covers 20 technology product market segments across the storage, data center, cloud, and end-user computing enterprise technology markets. It leverages proprietary buyer-generated data across four categories: pre- and post-purchase data; Web interest data; and buyer narratives. “This content is specifically designed to aid enterprise technology buyers in making real purchase decisions,” said TechTarget EVP Bill Crowley.

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