Keeping customers satisfied is the No. 1 priority of any retail business. Technological advances such as interactive voice response systems, chatbots, omnichannel accessibility and robotics have helped many large e-commerce companies improve customer satisfaction rates. However, these options require financial and manpower resources that small and mid-sized firms often don’t have, so SMBs have to look at other options. Here are some budget-friendly solutions e-commerce SMBs can employ.
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