Salesforce’s latest quarterly results, along with the buzz surrounding its upcoming annual Dreamforce lovefest, have brought greater attention to CRM’s rapid migration to the cloud. However, today’s SaaS CRM solutions deliver limited value-add if the organizations that use them are unable to realize marketing and sales promises. This is especially true for enterprises guiding prospective customers on an omnichannel journey via their mobile devices and traditional storefronts, and even a variety of IoT experiences.
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