Internet companies are showing no signs of slowing down when it comes to innovation, specifically in the area of physical retail. Smartphones and tablets are the new darlings of e-commerce companies, and they now are being used to provide immersive and entertaining shopping experiences. Many of the characteristics of online retail shopping are being replicated in the physical shopping aisle. Brands that are able to create retail experiences that are digitally savvy will keep the brick-and-mortar model alive and running.
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