Snapchat's New Year's Eve party reportedly cost $4 million

Here’s one way to get rid of a warehouse full of unpurchased Snapchat Spectacles: throw an insane New Year’s Eve party and give everyone in your company a pair.

The original article can be found here: http://www.foxnews.com/tech/2018/01/02/snapchats-new-years-eve-party-reportedly-cost-4-million.html

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Snapchat Draws Bright Line Between 'Social' and 'Media'


Snap aims to combat fake news on Snapchat by separating content from professional creators from postings by friends and family. Stories and Chats from friends will appear on the left side of the camera, while Stories from content creators, publishers and other members of the community will appear on the right side of the camera. Snapchat aims to disentangle “social” from “media,” according to Snap CEO Evan Spiegel, by offering users a personalized content feed tailored to their own behavior rather than basing it on what their friends post.

The original article can be found here: http://www.ecommercetimes.com/story/84981.html?rss=1

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Snapchat is getting a new look because it's 'too hard to use'

One of the major complaints about Snapchat over the years has been that it’s too hard to use. As it struggles to grow its userbase, CEO Evan Spiegel has done the unthinkable: he is redesigning the app to make it easier to use.

The original article can be found here: http://www.foxnews.com/tech/2017/11/08/snapchat-is-getting-new-look-because-its-too-hard-to-use.html

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5 Ways to Use Snapchat to Target Millennials


Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you’re trying to reach a younger demographic, it’s somewhere you probably want to be. “Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users,” said Melissa Sanchot, head of marketing & communication for MakeMeReach. Snapchat is its own world, though, and using it for marketing and advertising means working creatively with its unique features.

The original article can be found here: http://www.ecommercetimes.com/story/84815.html?rss=1

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Snapchat is taking a crack at maps with new Snap Map feature

Following in the tradition of other tech heavyweights, Snapchat parent company Snap is launching its own mapping feature.

The original article can be found here: http://www.foxnews.com/tech/2017/06/21/snapchat-is-taking-crack-at-maps-with-new-snap-map-feature.html

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Snapchat unveils World Lenses as Facebook battle wages on

As the battle between Snapchat and Facebook over camera supremacy wages on, Snapchat has unveiled a new “World Lenses” feature, bringing augmented reality to everyday objects.

The original article can be found here: http://www.foxnews.com/tech/2017/04/19/snapchat-unveils-world-lenses-as-facebook-battle-wages-on.html

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Mom horrified when daughter tells her about new Snapchat bullying game – but is left proud by her response

A mom has warned other parents about a disturbing Snapchat bullying game where youngsters compete to see who can say the cruelest thing about a chosen victim.

The original article can be found here: http://www.foxnews.com/tech/2017/03/07/mom-horrified-when-daughter-tells-her-about-new-snapchat-bullying-game-but-is-left-proud-by-her-response.html

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After Blowout IPO, Is Snap a Keeper?


Shares of Snapchat owner Snap Inc. soared higher on Friday, following Thursday’s successful IPO. After debuting at $17.00 on the New York Stock Exchange, Snap shares rose 44 percent to $24.48 on Thursday, well above analyst expectations, placing the company’s value at $28 billion. The stock continued to trend upward on Friday, trading at $27.16 by mid-day. The Snapchat app is used primarily to send photos and short videos to friends. It initially gained a reputation as a favored app for “sexting” among teenagers and young adults.

The original article can be found here: http://www.ecommercetimes.com/story/84344.html?rss=1

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'Less creepier than Google Glass': Snapchat Spectacles as social media's hottest 'sexcessory'

Snapchat is a known showcase for tidbits from life, but for some users of the the new Snapchat Spectacles, it presents a whole new opportunity: the chance to shoot and share one’s sex life.

The original article can be found here: http://www.foxnews.com/tech/2016/12/06/less-creepier-than-google-glass-snapchat-spectacles-as-social-medias-hottest-sexcessory.html

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Snapchat unveils $129 sunglasses that can record video in 10-second snippets

In an unexpected if not utterly bizarre move, Snapchat over the weekend introduced a new piece of Snapchat-oriented hardware: Snapchat glasses.

The original article can be found here: http://www.foxnews.com/tech/2016/09/26/snapchat-unveils-129-sunglasses-that-can-record-video-in-10-second-snippets.html

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Snapchat faces lawsuit over explicit material from third-party companies

A lawsuit filed at a U.S. District Court in Los Angeles Thursday alleges that Snapchat doesn’t do enough to warn its young users and parents about the sexual content on its app.

The original article can be found here: http://www.foxnews.com/tech/2016/07/08/snapchat-faces-lawsuit-for-explicit-material-from-third-party-companies.html

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Snapchat Rolls Out Ad-Friendlier Design


Snapchat recently began rolling out its redesigned Discover page. It now displays images and headline previews of the content inside Discover channels and Live stories on the Stories page. It previously displayed only logos for publishers or events on those sites. Publishers now can include an image and a headline to promote content. Their stories will run beside user-contributed Live Stories on both the Discover and Stories pages. The Discover page has a grid of tiles, while he Stories page combines Discover channels into one scrollable row.

The original article can be found here: http://www.ecommercetimes.com/story/83604.html?rss=1

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Twitter hopes changing its 140-character limit will Make Twitter Great Again

Twitter has been fighting for relevancy over the last few years: Snapchat took away its tweens, Facebook took away the argumentative uncles, and Twitter is mostly left with political statements and Kanye’s tweetstorms.

The original article can be found here: http://www.foxnews.com/tech/2016/05/24/twitter-hopes-changing-its-140-character-limit-will-make-twitter-great-again.html

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