For many online shoppers, shipping has become a pivotal issue, and one of the worst things an etailer can do is allow a shipment to be late. On-time arrival is such a high expectation that many shoppers find late delivery worse than other notoriously disagreeable things, a recent survey of online shoppers suggests. Here are some of the things a significant number of respondents preferred to getting a package late: a root canal; spending the weekend with in-laws; and telling their kids Santa is a myth. Also, consumers want shipping to be free.
The original article can be found here: http://www.ecommercetimes.com/story/85021.html?rss=1
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