Pipedrive Attracts Funds for Global Expansion

Pipedrive, a CRM manager that targets the end-user salesperson, has raised $17 million in a round of Series B funding from an investor group led by Atomico. Two of the company’s original investors, Bessemer Venture Partners and Rembrandt Ventures, participated in the new round as well. Pipedrive intends to use the funding to accelerate product development, hire additional staff, increase investment in infrastructure, and grow its ecosystem of partners. It will tap Atomico’s expertise in helping companies grow on a global scale.

The original article can be found here: http://www.ecommercetimes.com/story/84241.html?rss=1

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Analytics: The Tie That Binds Sales and Marketing

If you want to make an old-school salesperson flinch, just bring up the idea of data-driven selling in conversation. To sales pros, especially those who started in the game more than 10 years ago, the idea of data driving the sale is sacrilege. It minimizes the sales person’s talent, and it suggests that sales are driven by a bunch of desk bound propeller-heads who never talk to customers. There’s an alternate name for those propeller-heads today — they’re called “the marketing department.”

The original article can be found here: http://www.ecommercetimes.com/story/81046.html?rss=1

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Is a Poor Portal Ruining Your Partners' Experience?

Selling direct is a breeze — kind of. You control everything — you choose the salesperson, you provide the training, you establish the payment structure, and you decide on the marketing message used to reach customers, among other things. When you sell through the channel, howevr, things get complicated. You need to depend on your partners to hire, train and motivate sales people. You may pass them leads, but they have to go out and sell your products. Vendors fret about this uncertainty — but life isn’t a cakewalk for partners, either.

The original article can be found here: http://www.ecommercetimes.com/story/80424.html?rss=1

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