Salesfusion Launches Spiffy New Marketing Automation Tool


Salesfusion has launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support “the easiest-to-use, most modern campaign creation tools available to marketers today,” said Greg Vilines, VP of product and engineering. It provides enterprise-grade power and features without the typical price tag, he added. Dated architecture was one of the challenges the company faced, said Cindy Zhou, principal analyst at Constellation Research.

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