Salesfusion Launches Spiffy New Marketing Automation Tool


Salesfusion has launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support “the easiest-to-use, most modern campaign creation tools available to marketers today,” said Greg Vilines, VP of product and engineering. It provides enterprise-grade power and features without the typical price tag, he added. Dated architecture was one of the challenges the company faced, said Cindy Zhou, principal analyst at Constellation Research.

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Facebook Launches Atlas to Shoulder the Whole Digital-Advertising World


Facebook on Monday announced Atlas, a rebuilt ad platform that gives marketers access to its vast troves of user data and helps them direct highly targeted ads across the Web. “Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers,” explained Erik Johnson, head of the new Facebook service. “By doing this, marketers can easily solve the cross-device problem through targeting, serving and measuring across devices.”

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