Most Marketers Struggle to Reach Targeted Customers


Sixty percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were “very familiar” with how automation could help drive marketing campaigns, according to the report Ytel released Wednesday. Fifty-eight percent of those surveyed said they liked to use phones for marketing. However, when it came to the tools they used the most, about 39 percent mainly used email.

The original article can be found here: http://www.ecommercetimes.com/story/85013.html?rss=1

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Apple Face ID: Tech professionals unsure about security benefits, research says

IT professionals are unsure about the security benefits of Apple’s new Face ID technology, which can be used to unlock the tech giant’s new iPhone X.

The original article can be found here: http://www.foxnews.com/tech/2017/11/02/apple-face-id-tech-professionals-unsure-about-security-benefits-research-says.html

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NFL hires cybersecurity firm to teach players how to use social media

The NFL has a social media problem that can only be fixed by professionals. Following a string of high-profile online mishaps and hacks, the National Football League Players Association (NFLPA) is reaching out to cybersecurity firm K2 Intelligence for help.

The original article can be found here: http://www.foxnews.com/tech/2016/06/14/nfl-hires-cybersecurity-firm-to-teach-players-how-to-use-social-media.html

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Nadella: Microsoft to Be Stealth Operator for Cloud Security


CEO Satya Nadella on Monday made a bid to reintroduce Microsoft to professionals working in a brave new cyberworld of virtual, interconnected computing. Speaking at the Microsoft Government Cloud Forum in Washington, Nadella presented a broad new vision of a cloud- and mobile-first enterprise that promises to make personal and client security a central theme of its business. Microsoft has launched a new Cyber Defense Operations Center, Nadella told attendees, as part of the $1 billion a year it plans to spend on security.

The original article can be found here: http://www.ecommercetimes.com/story/82757.html?rss=1

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Microsoft Fires Up Its Business Engines


Microsoft on Monday announced a slew of products and services for IT professionals at its first Ignite conference, being held in Chicago through Friday. It introduced the Microsoft Azure Stack, its next-generation hybrid cloud, which lets companies’ IT departments blend enterprise software with distributed applications. It will be previewed this summer. Microsoft also introduced Windows Update for Business, a new management option for Windows 10 that will keep devices up to date with the latest security updates and Windows features.

The original article can be found here: http://www.ecommercetimes.com/story/82010.html?rss=1

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Amazon Wants to Help Clean Your House


Amazon on Monday launched a new marketplace for professionals who can help with everything from basic home cleaning to skilled labor, including electric, plumbing and appliance installation. Amazon Home Services enlists professionals who have been prescreened through background checks and are officially licensed and insured, and it guarantees service satisfaction. It provides upfront pricing on prepackaged services, as well as customer reviews. The number of services actually available at launch varies according to market size.

The original article can be found here: http://www.ecommercetimes.com/story/81890.html?rss=1

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