Dreamforce's Einstein: First Shot in New Sales Tech Arms Race?


A technology conference staple is the over-the-horizon announcement: a proclamation that something that isn’t quite here yet is the next big thing, often accompanied by simulated screen shots, hypothetical use cases, and demonstrations that veer closer to fantasy than reality. Even Salesforce has indulged in some of this in the past, and this year’s announcement of a machine learning-enabled technology called “Einstein” easily could be dismissed as futureware. After all, “artificial intelligence” is this year’s hot buzzword.

The original article can be found here: http://www.ecommercetimes.com/story/83965.html?rss=1

Powered by WPeMatico

The Lego-ization of Software, or the Rise of Snap-On SaaS


Here’s a bold proclamation: Internally-developed IT software is a decelerator to business. When the need is specialized and you have a fully staffed IT team, there’s a natural temptation to put everyone to work on a custom development project. For today’s companies, however, this is often the slowest and most expensive path to the market. The most nimble companies have discovered that building from scratch not only is not necessary, but also could leave your company months or years — and millions of dollars — behind.

The original article can be found here: http://www.ecommercetimes.com/story/82781.html?rss=1

Powered by WPeMatico