Pegasystems CTO Don Schuerman: Trust the Technology


Most customers aren’t eager to look under the hood to examine the processes underlying their experiences, suggested Don Schuerman, CTO of Pegasystems. “The contemporary customer doesn’t really care about CRM. They care about the experience they have, and in most cases they know little or nothing about the fact that there’s a technology behind the scenes called CRM. What customers expect is an experience that is first and foremost personalized. It reflects an understanding of them as an individual, and it’s tailored to their unique needs.”

The original article can be found here: http://www.ecommercetimes.com/story/83828.html?rss=1

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The Internet of Things' Big Software Challenge


More than half of major new business processes and systems will incorporate some element of the Internet of Things by 2020, according to Gartner. That means that every piece of software that supports those business processes and systems must be redesigned to accommodate the requirements of the IoT market. Nearly every major independent software vendor is making moves to respond to the challenge. Some are adding new functionality to their existing applications organically. Others are making acquisitions to enhance their established capabilities.

The original article can be found here: http://www.ecommercetimes.com/story/83088.html?rss=1

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