Few Gmail Users Enable Two-Factor Authentication

Gmail-Feature

Data from a Google engineer shows that just 10 percent of users have enabled two-factor authentication, with only slightly more deploying a password manager. Security advocates hate him.

The post Few Gmail Users Enable Two-Factor Authentication appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/internet/262400-few-gmail-users-enable-two-factor-authentication?source=Computing

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PC Market Grows for the First Time Since 2011

computer

The new report from analyst firm IDC shows a 0.7 percent increase in PC shipments over the last quarter of 2017.

The post PC Market Grows for the First Time Since 2011 appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/computing/262011-pc-market-grows-first-time-since-2011?source=Computing

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B2B Digital Ad Spending to Jump Next Year


B2B ad spending will increase 13 percent in 2018 to hit $4.6 billion from this year’s estimated $4.07 billion, eMarketer has predicted. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad spend areas as well. Desktops and laptops will continue to attract the bulk of B2B digital ad spend, according to eMarketer. They are expected to account for $2.54 billion this year. Mobile B2B digital ad spend, which is forecast to hit $1.53 billion this year, also will continue to grow.

The original article can be found here: http://www.ecommercetimes.com/story/85015.html?rss=1

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Most Marketers Struggle to Reach Targeted Customers


Sixty percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were “very familiar” with how automation could help drive marketing campaigns, according to the report Ytel released Wednesday. Fifty-eight percent of those surveyed said they liked to use phones for marketing. However, when it came to the tools they used the most, about 39 percent mainly used email.

The original article can be found here: http://www.ecommercetimes.com/story/85013.html?rss=1

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Cyber Monday Sales Shoot the Moon


Online sales hit a new record of $6.59 billion on Cyber Monday — a 17 percent increase from the $5.6 billion in last year’s sales for the day — making it the largest online shopping day in history, based on Adobe Analytics data released Tuesday. Mobile shopping also broke records, starting with the channel’s first-ever $2 billion sales day. Smartphone shopping reached new heights, accounting for almost 38 percent of e-commerce visits and more than 21 percent of revenue.

The original article can be found here: http://www.ecommercetimes.com/story/84975.html?rss=1

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Retailers, Etailers Brace for Invasion of the Black Friday Shoppers


A total of 164 million Americans, or 69 percent of the U.S. population, plan to shop Thanksgiving weekend, according to a new survey by the National Retail Federation. Upwards of 115 million people, or about 70 percent, plan to shop on Black Friday, the report shows, while 78 million plan to shop on Cyber Monday, 71 million on Small Business Saturday, and 32 million on Thanksgiving Day. About 66 percent of consumers said they plan to shop during the weekend to take advantage of special deals and promotions.

The original article can be found here: http://www.ecommercetimes.com/story/84955.html?rss=1

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Walmart Throws Down Gauntlet to Amazon


Walmart on Tuesday outlined plans to grow its critically important e-commerce business in the U.S. by 40 percent over the next fiscal year. The company intends to leverage a series of key acquisitions and its more than 4,600 brick-and-mortar locations to mount a direct challenge to Amazon for millennial customers. Walmart — the largest retail operation in the world and the leading U.S. challenger to Amazon — presented its objectives at its annual meeting with Wall Street analysts, where CEO Doug McMillon said the company is committed to turning itself into a digital powerhouse.

The original article can be found here: http://www.ecommercetimes.com/story/84872.html?rss=1

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Small Companies Often in the Dark About Cyberattacks


Nearly 60 percent of small businesses have been the victims of a cyberattack over the past year, but the vast majority didn’t realize that they had been attacked, according to Nationwide’s third annual survey of 1,069 businesses with fewer than 299 employees. Initially, only 13 percent of the participating companies said they had been victims of a cyberattack. However, after they were shown a list of cyberattack types — ranging from phishing scams to trojan horses to ransomware — that figure shot up to 58 percent.

The original article can be found here: http://www.ecommercetimes.com/story/84865.html?rss=1

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Enterprise SaaS Market Skyrockets: Report


The enterprise SaaS market grew 31 percent year over year, totaling almost $15 billion in revenue in Q2 2017, according to Synergy Research. Collaboration was the highest growth segment. Microsoft is the clear leader in overall enterprise SaaS revenues, having overtaken Salesforce a year ago. Microsoft’s acquisition last year of LinkedIn gave its SaaS operations a significant boost. “Across its whole business, Microsoft has a good cloud-oriented vision in place and is executing strongly,” said John Dinsdale, chief analyst at Synergy Research.

The original article can be found here: http://www.ecommercetimes.com/story/84785.html?rss=1

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Consumers Are Ready to Embrace 'Futuristic' Payment Tech


As many as 80 percent of U.S. residents support frictionless payment methods and technologies, suggests a survey of 1,000 consumers Viewpost published this week. Among its other findings:
Nearly 51 percent of survey participants were paid electronically through direct deposit;
Eighty-three percent of respondents believed paper checks would be eliminated completely within the next 20 years, and one-third expected their demise in just five years; and only 11 percent thought companies would continue to use paper-based billing.

The original article can be found here: http://www.ecommercetimes.com/story/84672.html?rss=1

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Growth for Customer Loyalty Programs Slowing: Census


Membership in loyalty programs grew at 15 percent this year to total 3.8 billion, according to the recently published 2017 Colloquy Loyalty Census Report. The growth rate recorded in the 2015 loyalty census, when membership stood at 3.3 billion, was 26 percent. Growth has slowed because the United States is a maturing market, said Melissa Fruend, author of the report. Mergers and acquisitions in the grocery sector, which saw memberships plummet 24 percent from 188 million to 142 million, were another factor.

The original article can be found here: http://www.ecommercetimes.com/story/84657.html?rss=1

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Consumers Will Pay to Be Pleased: Survey


Eighty percent of participants in a recent Capgemini consumer survey said they would pay more for a better customer experience, and 9 percent were willing to pay up to 50 percent more. Researchers polled 3,300 customers of 125 companies in the utilities, consumer products, retail, retail banking, and Internet-based services sectors. Among the respondents were 450 senior executives from customer experience, customer service, IT, marketing and sales departments at 150 companies.

The original article can be found here: http://www.ecommercetimes.com/story/84653.html?rss=1

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Nearly 25 Percent of Windows Users Will Switch to Mac Within 6 Months: Survey

A new survey is claiming that up to 25 percent of the PC market could switch to Apple within the next 6-24 months, but data from independent analysis firms doesn’t back up that conclusion.

The post Nearly 25 Percent of Windows Users Will Switch to Mac Within 6 Months: Survey appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/computing/251869-survey-claims-25-windows-users-will-switch-mac-within-six-months?source=Computing

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Firms Eager to Try New Sales Technologies, Survey Suggests


More than 80 percent of high-growth sales organizations use five or more sales technologies, suggests a recent online survey of 400 companies. Velocify and the American Association of Indoor Sales Professionals partnered on the research and released their findings on Tuesday. The average number of sales technologies in use was 10, based on the participants’ reports. “There are hundreds of sales technologies available … due to the explosion of inside and virtual sales,” said Kameron Hobbs, director of marketing and operations at AA-ISP.

The original article can be found here: http://www.ecommercetimes.com/story/84609.html?rss=1

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Competition and Regulation Threaten Sharing Economy Markets


Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, which includes sharing apps such as Uber, Lyft and Airbnb. These business models are augmented by real-time data including location, instant gratification, on-demand pricing, and easy payment options. Their ease and convenience have created perfect conditions for sharing economy apps to thrive.

The original article can be found here: http://www.ecommercetimes.com/story/84408.html?rss=1

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Toshiba Plunges on Massive Nuclear Writedown, Earnings Delay


Toshiba shares fell 8 percent on Tuesday as the company took a $6.3 billion writedown related to its struggling nuclear power business and delayed the release of its fiscal third-quarter earnings. Shigenori Shiga, Toshiba’s chairman and representative executive officer, resigned effective Wednesday, the company said. His resignation in part reflects management taking responsibility for the loss of goodwill and the impairment related to Westinghouse’s acquisition of CB&I Stone & Webster from the Chicago Bridge & Iron Co. N.V.

The original article can be found here: http://www.ecommercetimes.com/story/84306.html?rss=1

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