New Relationship Marketing Hub Aims to Goose Conversion Rates


Optimove has released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning, and AI from its retention ecosystem to make accurate predictions of future spend before customers make a purchase. Based on those predictions, Optimove 6.0 segments visitors into micro-categories and indicates which campaigns are most likely to lead to conversions.

The original article can be found here: http://www.ecommercetimes.com/story/84922.html?rss=1

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7 Tips for Highly Effective Content Marketing


Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. “Content marketing is the practice of sharing information your target audience will find helpful and valuable with the intention of creating a profitable customer relationship,” said Ardath Albee, CEO of Marketing Interactions. Sharing valuable information is at the heart of content marketing, which isn’t so much about selling products as it is about building trust.

The original article can be found here: http://www.ecommercetimes.com/story/84904.html?rss=1

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Email Marketing Goes Hand-in-Glove With E-Commerce Shipping


ShippingEasy has launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded — customized with a logo and specific coupon code if desired. It can automatically send an email requesting customer feedback on the order and shipping process, and define targeted customers for loyalty rewards or coupon promos.

The original article can be found here: http://www.ecommercetimes.com/story/84898.html?rss=1

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Salesforce's IoT Strategy


Salesforce is a large and well-disciplined development company. It’s pretty good at marketing too. It continues to innovate in all product areas, from core platform to applications, and the one criticism I’d make is that it’s information overload at times. Lately Salesforce has made a big deal of adding its AI product, Einstein, to every application area to provide insights and stack rank options. Given that this is Einstein’s first year, it’s not surprising that the foundational layer looks similar across all of Salesforce’s disciplines.

The original article can be found here: http://www.ecommercetimes.com/story/84885.html?rss=1

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Nimble's Social CRM Finds Its Way Into Office 365


Social sales and marketing software provider Nimble and cloud services consultant NeoCloud on Thursday announced a partnership to deliver a simple, affordable contact management and CRM package for Microsoft Office 365 and GSuite users. NeoCloud has agreed to bundle Nimble CRM into all of its Office 365 deployments, beginning this month. Small and mid-sized business customers and workgroups in larger organizations will be able to access social business insights on any contact in Office 365 everywhere they work.

The original article can be found here: http://www.ecommercetimes.com/story/84828.html?rss=1

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New Checklist Guides B2B Marketing Automation Platform Purchases


Four Quadrant this week released its Marketing Automation Buyer’s Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask to make an informed assessment of MAP vendors’ offerings. The checklist covers expected business outcomes from MAPs, who and what the MAP should support, the integration capabilities the MAP should have, and what APIs the MAP should offer out of the box.

The original article can be found here: http://www.ecommercetimes.com/story/84814.html?rss=1

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Has Marketing Automation Started Making Sense?


B2B marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report released last week.
Only 51 percent of respondents said the CMO or equivalent took a keen interest in marketing automation, and just 37 percent said the issue got executive support outside the marketing department. Marketing automation “is a rapidly evolving industry,” noted Meg Columbia-Walsh, CEO of Wylei.

The original article can be found here: http://www.ecommercetimes.com/story/84748.html?rss=1

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4 Marketing Strategies That Can Boost B2B Sales: Study


Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a recent survey by Altman Vilandrie. However, only 15 percent of businesses fully take advantage of them. Even those that do use the strategies sometimes fail to maximize sales conversions because of a lack of coordination and integration. The four strategies: standardizing lead handoffs; employing lead scoring; creating detailed customer maps; and coordinating between sales and marketing departments.

The original article can be found here: http://www.ecommercetimes.com/story/84648.html?rss=1

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Oscar Mayer's 'Wienerdrone' drops hot dogs from a great height

Spotting a marketing opportunity rather than a gap in the market, Oscar Mayer has gone and built the WienerDrone, a “delivery drone” capable of dropping hot dogs from a great height.

The original article can be found here: http://www.foxnews.com/tech/2017/06/28/oscar-mayers-wienerdrone-drops-hot-dogs-from-great-height.html

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Experts Identify 6 Emerging Influencer Marketing Trends


Influencer marketing has become an area of strategic importance for marketing departments, according to a white paper Traackr published Thursday. B2B technology companies are aware of the trend, according to the paper’s coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts — including some who built influencer marketing programs at Microsoft, IBM and Samsung — suggest that influencer marketing requires a fundamental shift in the marketing department.

The original article can be found here: http://www.ecommercetimes.com/story/84637.html?rss=1

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Savvy Marketers Don't Ditch the Non-Digital


A good motto for modern marketing would be, “When in doubt, check the data.” Perhaps an even better one would be, “When not in doubt, check the data to see if you should be.” There’s never been a time when we’ve had such an ability to compile, collate, analyze and understand marketing data. As businesses increase their abilities to collect data, to compare and correlate it from disparate sources, and to use analytical tools that are both more powerful and easier to use, marketers find themselves in a new and potentially disorienting position.

The original article can be found here: http://www.ecommercetimes.com/story/84624.html?rss=1

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Take Marketing Off Autopilot and Get Creative


More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same?
The reason, in part, is that some things work well. In nature, convergent evolution leads different kinds of organisms to similar solutions when they work. The number of strategies that will lead to success is limited. Marketers don’t simply echo the successful efforts of other marketers, though — they also parrot things that don’t really work.

The original article can be found here: http://www.ecommercetimes.com/story/84466.html?rss=1

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Engagio CEO Jon Miller: How to Land a Whale


“Traditional demand-based, lead-based marketing is like fishing with a net,” said Engagio CEO Jon Miller. “You run campaigns and marketing programs, and stuff comes out the other end. What the account-based world is all about is that you have a list of names, but you don’t wait around to see if those big fish swim into your net. Instead, you go fishing with spears. When I think about the process of fishing with spears, I ask, ‘How am I going to reach out?’ If I only have marketing tactics at my disposal … I’m only going to be able to go so far.”

The original article can be found here: http://www.ecommercetimes.com/story/84197.html?rss=1

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Marketo VP Mike Telem: ABM Lets You Dust Off Old Marketing Techniques


“Account-based marketing is all about targeting key accounts. It’s a strategy for marketers to focus most of their efforts on key accounts,” said Mike Telem, vice president of product marketing at Marketo. “In most B2B businesses, you have a small number of accounts that are the most valuable. So it makes perfect sense that focusing on those accounts provides a better return on investment. Instead of generating a lot of leads and then qualifying them, you define your key accounts and go after them.”

The original article can be found here: http://www.ecommercetimes.com/story/84084.html?rss=1

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Bring Back the CIO


The cloud revolution has made an enormous contribution to the evolution of sales and marketing software, as well as to business software of all types. There’s a long list of benefits it’s conferred on its users — from the ability to outsource security and maintenance tasks to the avoidance of manual upgrade processes, to — most significantly — the switch in payment modes, to a model more affordable for more businesses. It’s also made deployment much, much easier: Sign the contract, log in and go. That’s great.

The original article can be found here: http://www.ecommercetimes.com/story/83980.html?rss=1

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Salesforce VP Lynne Zaledonis: Intelligence Is the Next Generation of CRM


Salesforce VP Lynne Zaledonis drives product marketing and sales enablement for Sales Cloud. In order to succeed in the age of the customer, companies need to understand that the new cloud, mobile and social world we find ourselves in “has produced trillions of pieces of customer data, and it’s totally changed how we engage with our customers, and how they engage with us,” Zaledonis said. “They expect us to know things about them, they expect to engage with us, and they want to engage in a way that works for them.”

The original article can be found here: http://www.ecommercetimes.com/story/83646.html?rss=1

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Oracle VP Des Cahill: Get in Tune With Your Customer


Oracle Vice President Des Cahill is the company’s head CX evangelist. An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories. One of the main CRM challenges businesses face today is adjusting to the era of the empowered consumer, suggested Cahill. “The empowered consumer is a social amplifier. Now, if I have a problem with a business, I can tweet it out, and businesses are having to deal with this empowered consumer.”

The original article can be found here: http://www.ecommercetimes.com/story/83621.html?rss=1

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Marketing and Loyalty


The CRM industry is shining a bright light on digital marketing these days, and it is a sign of how early we are in the digital marketing boom that few if any vendors are championing the idea of using marketing in any way other than for driving sales. Based on recent marketing events by Oracle and Salesforce, it appears that the focus on driving more sales, or some variant of that, makes perfect sense for marketing organizations just getting their feet wet. Why not? Driving sales is the job of marketing, so what else might you expect?

The original article can be found here: http://www.ecommercetimes.com/story/83510.html?rss=1

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LG marketing depicts new MacBook-like Gram laptop as running Final Cut & Logic

Article Image Marketing images for LG’s new 15.6-inch Gram laptop depict the computer as running Apple’s Final Cut Pro X and Logic Pro X on OS X — even though the machine is based on Windows 10.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4ef7b6fb/sc/15/l/0Lappleinsider0N0Carticles0C160C0A40C150Clg0Emarketing0Edepicts0Enew0Emacbook0Elike0Egram0Elaptop0Eas0Erunning0Efinal0Ecut0Elogic/story01.htm

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Marketers Poised to Run the Customer Experience Show, Survey Says


Marketing will shape the customer experience by 2020, based on a recent Marketo study of nearly 500 chief marketing officers and senior marketing executives worldwide. The Economist Intelligence Unit conducted the research on behalf of Marketo. Eighty-percent of the respondents believed their departments would exercise significant influence over business strategy by 2020, and 78 percent expected to have the same influence over corporate technology decisions. The survey results suggest a number of changes are on the horizon.

The original article can be found here: http://www.ecommercetimes.com/story/83356.html?rss=1

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