Take Marketing Off Autopilot and Get Creative


More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same?
The reason, in part, is that some things work well. In nature, convergent evolution leads different kinds of organisms to similar solutions when they work. The number of strategies that will lead to success is limited. Marketers don’t simply echo the successful efforts of other marketers, though — they also parrot things that don’t really work.

The original article can be found here: http://www.ecommercetimes.com/story/84466.html?rss=1

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Will Amazon Go Reinvent Retail?


Every time I walk into a retail store, I complain. I grumble to my wife about the same pet peeve every time we go shopping. After walking the aisles and filling the basket, you then must go through the most inefficient checkout process. First you unload everything, then it’s rung up, then you put the items in bags that go back into your basket before you can walk out of the store. There must be a better way. Amazon Go suggests there is. Shouldn’t it be easy, with today’s technology, to cut through the mess and reinvent this process?

The original article can be found here: http://www.ecommercetimes.com/story/84458.html?rss=1

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US regulators accuse Google of underpaying female workers

Government investigators looking into how Google pays its employees have accused the tech giant of shortchanging women doing similar work to men.

The original article can be found here: http://www.foxnews.com/tech/2017/04/08/us-regulators-accuse-google-underpaying-female-workers.html

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YouTube TV launches, but what are you getting for $35 a month?

YouTube is finally getting into the skinny bundle wars, competing against Sling TV, DirecTV Now, Netflix and a host of others looking to grab consumers who want great television, but don’t want to pay for what they don’t watch.

The original article can be found here: http://www.foxnews.com/tech/2017/04/06/youtube-tv-launches-but-what-are-getting-for-35-month.html

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Amazon dives deeper into tech to go after Walmart

As Amazon expands further into the enormous grocery market, it’s launching stores letting users pick up groceries straight from their car, swiping at one of Walmart’s last advantages.

The original article can be found here: http://www.foxnews.com/tech/2017/03/29/amazon-dives-deeper-into-tech-to-go-after-walmart.html

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Drones could use an invisible license plate to track unauthorized flights

How do you tell who flew an unmanned aerial vehicle into a restricted area? DJI suggests a radio tag system could be a solution that respects legal drone operators privacy and can determine who’s behind illegal drone activity.

The original article can be found here: http://www.foxnews.com/tech/2017/03/29/drones-could-use-invisible-license-plate-to-track-unauthorized-flights.html

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Blockchain: CRM's Next Frontier


We’ve seen a parade of technologies coming into the front office since 2000, including browser-based cloud computing, social media, mobile technology, workflow, journey mapping, and big data and analytics. It’s typical that at first there’s only a tenuous relationship between the technology and CRM’s original mission, but over a short time innovators adopt and commercialize the innovation — often by rethinking business processes that leverage the technology’s attributes. I think the next invasion of CRM will be blockchain technology.

The original article can be found here: http://www.ecommercetimes.com/story/84398.html?rss=1

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AMD announces, details its new Ryzen 5 mainstream CPU family

Ryzen2-Feature

AMD’s Ryzen 5 looks poised to tear into Intel’s midrange market with a vengeance.

The post AMD announces, details its new Ryzen 5 mainstream CPU family appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/computing/245956-amd-announces-new-ryzen-5-mainstream-cpu-family?source=Computing

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Everspin unveils MRAM SSDs aimed at the storage accelerator market

Everspin is moving its MRAM into SSDs and commercial products. Is this the memory standard that will challenge NAND flash for dominance of the storage market?

The post Everspin unveils MRAM SSDs aimed at the storage accelerator market appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/computing/245592-everspin-announces-new-commercial-mram-ssds-aimed-storage-accelerator-market?source=Computing

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Researchers increase the storage capacity of DNA to 214 petabytes per gram

DNA_sequence

This new technique packs 100 times more data into DNA than previous methods.

The post Researchers increase the storage capacity of DNA to 214 petabytes per gram appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/extreme/245304-researchers-increase-storage-capacity-dna-214-petabytes-per-gram?source=Computing

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YouTube Jumps into the Live TV Streaming Fray


YouTube has jumped headfirst into the growing market for live streaming television with the announcement of YouTube TV, a service aimed squarely at DirecTV Now, Sling and other streaming TV services. YouTube’s cord-cutter friendly $35-a-month service will offer live sitcoms, dramas, news and sports from ABC, NBC, CBS, FOX, ESPN, CW, Telemundo and other networks. It will include local TV stations offering news and sports. It will be accessible on mobile phones, tablets or computers, and it can be streamed to a television using Google Chromecast.

The original article can be found here: http://www.ecommercetimes.com/story/84343.html?rss=1

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New uses for your old phone, tablet, or laptop

How to breathe new life into an outdated device

Just because one of the gadgets you own has become outdated doesn’t mean you have to trash it. There are lots of ways to give your hardware a second life.

The original article can be found here: http://www.popsci.com/new-uses-for-old-phone-laptop-tablet-device?dom=rss-default&src=syn

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Graphene-coated copper could dramatically boost future CPU performance

Copper Wire

New research into a copper-graphene interconnect design could dramatically boost performance and cut waste heat.

The post Graphene-coated copper could dramatically boost future CPU performance appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/computing/244693-graphene-coated-copper-dramatically-boost-future-cpu-performance?source=Computing

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Uber launches urgent investigation into 'abhorrent' sexual harassment claim

Uber CEO Travis Kalanick has ordered an urgent investigation into the sexual harassment claim made by a female former engineer at the ride sharing app who alleged her career prospects suffered after she complained about advances from her manager.

The original article can be found here: http://www.foxnews.com/tech/2017/02/20/uber-launches-urgent-investigation-into-abhorrent-sexual-harassment-claim.html

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Output vs. Outcomes


How many times have we been lulled into complacency over getting a project or a product done but not necessarily well received, because it was someone else’s gig? This is a great reminder that the job isn’t done simply because we produce something and shove it out the door. It’s also a cue to pay close attention to what our CRM systems tell us. If you look at this idea a certain way, it’s telling us that our concept of a product has changed — it actually changed a long time ago, but old rationales persist.

The original article can be found here: http://www.ecommercetimes.com/story/84303.html?rss=1

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