FTC Tightens Screws on Social Media Influencers


Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, but the implication is that the endorsements are voluntary. The FTC has taken notice of social media influencer programs and has expressed concern over whether endorsements are voluntary or are paid for in some way.

The original article can be found here: http://www.ecommercetimes.com/story/84876.html?rss=1

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Experts Identify 6 Emerging Influencer Marketing Trends


Influencer marketing has become an area of strategic importance for marketing departments, according to a white paper Traackr published Thursday. B2B technology companies are aware of the trend, according to the paper’s coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts — including some who built influencer marketing programs at Microsoft, IBM and Samsung — suggest that influencer marketing requires a fundamental shift in the marketing department.

The original article can be found here: http://www.ecommercetimes.com/story/84637.html?rss=1

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