Winning Tactics for Marketing in the Micro-Moment


Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around “micro-moments.” Many other companies are following suit. “You have to make that conversion happen right on the spot once customers have looked at your website or mobile app,” said Bret Bonnet, president of Quality Logo Products.

The original article can be found here: http://www.ecommercetimes.com/story/85053.html?rss=1

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5 Ways E-Commerce SMBs Can Cool Social Media Complaints


“The most important thing an SMB can do … is be proactive and ready to help [customers] right at the moment they need it,” said Linda Crawford, CEO of Helpshift. Companies must streamline support systems to resolve issues faster and more efficiently, she said. An up-to-date knowledge base enables instant self-service, “but SMBs must also offer channels for customers to communicate directly with support agents to cover all bases.” SMBs should offer robust omnichannel options and prioritize user-friendly channel support.

The original article can be found here: http://www.ecommercetimes.com/story/85047.html?rss=1

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Machines Could Become Driving Force Behind CX


Customer experience improvements have become an important part of companies’ digital transformations, according to survey results Mitel released Tuesday. More than 2,500 senior IT decision makers across North America, the UK, France, Germany and Australia responded to the survey. The participants represented businesses ranging from 250 to 10,000-plus employees in a wide range of industries. Customers, particularly millennials, readily have embraced digital technology in their day-to-day lives, the report suggests.

The original article can be found here: http://www.ecommercetimes.com/story/84990.html?rss=1

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Software is Increasingly Complex. That Can Be Dangerous.

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Every day, software becomes ever more important for the functioning of the world as we know it. But the complexity of that software also keeps growing.

The post Software is Increasingly Complex. That Can Be Dangerous. appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/computing/259977-software-increasingly-complex-thats-dangerous?source=Computing

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Walmart Throws Down Gauntlet to Amazon


Walmart on Tuesday outlined plans to grow its critically important e-commerce business in the U.S. by 40 percent over the next fiscal year. The company intends to leverage a series of key acquisitions and its more than 4,600 brick-and-mortar locations to mount a direct challenge to Amazon for millennial customers. Walmart — the largest retail operation in the world and the leading U.S. challenger to Amazon — presented its objectives at its annual meeting with Wall Street analysts, where CEO Doug McMillon said the company is committed to turning itself into a digital powerhouse.

The original article can be found here: http://www.ecommercetimes.com/story/84872.html?rss=1

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Cute floating space drone sends first images from ISS

The JEM Internal Ball Camera looks like a cool high-tech toy but is fulfilling an important role for astronauts on the International Space Station.

The original article can be found here: http://www.foxnews.com/tech/2017/07/18/cute-floating-space-drone-sends-first-images-from-iss.html

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AMD, Nvidia GPUs for Cryptocurrency Mining Unveiled

GPU mining might be all the rage again, but there’s an important difference this time around — now, the GPU manufacturers are looking to cash in on the craze.

The post AMD, Nvidia GPUs for Cryptocurrency Mining Unveiled appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/computing/251725-gpu-manufacturers-building-new-cryptocurrency-specific-mining-cards?source=Computing

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Skylake-X Packs a Punch, but It’s Not Intel’s Best Gaming CPU

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While the overall performance level of the new CPUs looks fairly solid, there’s one important thing to keep in mind for gaming.

The post Skylake-X Packs a Punch, but It’s Not Intel’s Best Gaming CPU appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/gaming/251226-intels-skylake-x-platform-packs-punch-not-intels-best-gaming-cpu?source=Computing

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AMD Updates Ryzen’s Windows Power Plan, Boosts Performance With New Chipset Driver

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AMD’s latest chipset driver contains important updates for anyone using a Ryzen 5 or Ryzen 7 system.

The post AMD Updates Ryzen’s Windows Power Plan, Boosts Performance With New Chipset Driver appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/computing/248414-amd-updates-ryzens-windows-power-plan-boosts-performance-new-chipset-driver?source=Computing

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Symantec doubles down on network security with the Norton Core, a stylish home router

Securing your home network has become more important than ever, especially if you found a new smart-home device under the Christmas tree this year, and Symantec plans to help you out with a cool geodesic-dome-shaped router.

The original article can be found here: http://www.foxnews.com/tech/2017/01/05/symantec-doubles-down-on-network-security-with-norton-core-stylish-home-router.html

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Xactly CEO Christopher Cabrera: Understanding CRM's Boundaries


It’s important to recognize that “CRM is growing up,” said Xactly CEO Christopher Cabrera. “It’s becoming more useful to the CRM user, who is predominantly the sales rep or whoever is managing the customer relationship. The sales performance management, or SPM, space is on a collision course with CRM, because what CRM doesn’t do is allow the reps that are using it to make sense of it all, and how it affects them and their compensation. We’re seeing an expansion of CRM to add more functionality, so it gives more power to the user … .”

The original article can be found here: http://www.ecommercetimes.com/story/83740.html?rss=1

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Zendesk SVP Matt Price: CRM's Super-Exciting Road Ahead


The most important trends in CRM right now are “the rise of the millennials, the rise of the promoter economy, and the rise of the conscious consumer,” said Matt Price, Zendesk’s SVP of emerging businesses. “The ‘R’ in CRM is relationship, and all of these things impact how we develop relationships with our customers. We’re moving beyond a series of transactions to relationships. Even 10 years ago with traditional CRM, it was really down to the customer’s financial transaction history and the notes that the CSR rep put in the customer record.”

The original article can be found here: http://www.ecommercetimes.com/story/83688.html?rss=1

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Opinion: Sandberg amplifies social importance of grief

Sheryl Sandberg’s public mourning is an important example, says Meghan O’Rourke. But her “tough-it-out” message misses an opportunity for change.

The original article can be found here: http://rss.cnn.com/r/797c283ee3/0L0Scnn0Bcom0C20A160C0A50C170Copinions0Csandberg0Eright0Eon0Egrief0Eto0Ea0Epoint0Emeghan0Eorourke0Cindex0Bhtml0Deref0Frss0Itech

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Sandberg amplifies social importance of grief

Sheryl Sandberg’s public mourning is an important example, says Meghan O’Rourke. But her “tough-it-out” message misses an opportunity for change.

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The original article can be found here: http://rss.cnn.com/r/797c283ee3/0L0Scnn0Bcom0C20A160C0A50C170Copinions0Csandberg0Eright0Eon0Egrief0Eto0Ea0Epoint0Emeghan0Eorourke0Cindex0Bhtml0Deref0Frss0Itech

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What SMBs Want From IT Services


When small businesses choose an IT and support service provider, the two most important considerations are the provider’s ability to include all of the company’s devices and provide a comprehensive IT service plan. More than half of small businesses that use professional IT services use two or more services. However, small businesses may have to rely on multiple vendors to address their IT needs, resulting in a highly fragmented IT and support services market.

The original article can be found here: http://www.ecommercetimes.com/story/83506.html?rss=1

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Apple Watch takes 71 percent share of teen market, iPhone remains strong, study says

Article Image Apple’s mobile product lines continue to perform well with the all important U.S. teen demographic, as a new spring 2016 survey put Apple Watch far ahead in the nascent smartwatch game, while iPhone exhibited expectedly consistent growth.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4ee5b142/sc/28/l/0Lappleinsider0N0Carticles0C160C0A40C120Capple0Ewatch0Etakes0E710Epercent0Eshare0Eof0Eteen0Emarket0Eiphone0Eremains0Estrong0Estudy0Esays/story01.htm

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Google adds 3D Touch, mid-trip detours to Maps for iOS

Article Image Google on Monday released an important update to the iOS edition of Maps, bringing 3D Touch to the iPhone 6s and 6s Plus, and mid-route detours to both iPhones and iPads.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4df00890/sc/28/l/0Lappleinsider0N0Carticles0C160C0A20C290Cgoogle0Eadds0E3d0Etouch0Emid0Etrip0Edetours0Eto0Emaps0Efor0Eios/story01.htm

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