Experts Identify 6 Emerging Influencer Marketing Trends


Influencer marketing has become an area of strategic importance for marketing departments, according to a white paper Traackr published Thursday. B2B technology companies are aware of the trend, according to the paper’s coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts — including some who built influencer marketing programs at Microsoft, IBM and Samsung — suggest that influencer marketing requires a fundamental shift in the marketing department.

The original article can be found here: http://www.ecommercetimes.com/story/84637.html?rss=1

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Reasoning in CRM


It gives some measure of the importance we give to AI that I went to two conferences last week and sat through two panel sessions on the subject. At CRM Evolution, I was part of the discussion in a breakfast session. At the Oracle CX show, executives involved in the adaptive intelligent applications product line tried to define the basics. I have to say that neither session was especially illuminating, which is not to cast aspersions on any of the participants but more to provide a gauge of how early we still are in the market cycle.

The original article can be found here: http://www.ecommercetimes.com/story/84496.html?rss=1

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America's new high-tech aircraft carriers are more important than ever, experts say

Sophisticated anti-ship weapons and concerns about the U.S. Navy’s global ‘reach’ highlight the importance of America’s new state-of-the-art aircraft carriers, according to naval experts.

The original article can be found here: http://www.foxnews.com/tech/2015/12/15/americas-new-high-tech-aircraft-carriers-are-more-important-than-ever-experts-say.html

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The 10 highest-paid CEOs in the tech industry

In the tech world, where the importance and pressure of making decisive and strategic decisions is arguably amplified, CEOs are unquestionably living large. Though not everyone is balling like former Oracle CEO Larry Ellison — who owns an island, a mega-yacht, 2 military jets, and many more extravagant toys — life at the top is still pretty good for those keeping things interesting in Silicon Valley.

The original article can be found here: http://www.foxnews.com/tech/2015/09/23/10-highest-paid-ceos-in-tech-industry/

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