Tech Q&A: Best smart home devices

I want a smart home that lets me remotely control temperatures, turn on the lights and use a code instead of a key to get into my house. There are so many different products. What are the best smart home gadgets?

The original article can be found here: http://www.foxnews.com/tech/2017/07/16/tech-q-best-smart-home-devices.html

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4 Email Marketing Mistakes to Avoid


I recently received an email from my health club that said, in part: “Dear Chris, We’ve noticed you haven’t been in as regularly in recent weeks. I understand there may be many reasons for not being able to make it in, but I just wanted to send a quick note to check if you’re happy with the service we’ve been providing. Let me know if I can be of any assistance and I hope to see you very soon!” While I appreciate that the health club is at least trying to stay in contact, this email managed to do several things wrong all at once.

The original article can be found here: http://www.ecommercetimes.com/story/84333.html?rss=1

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Harlequin Romances Customers


I recently read a user story about how Harlequin — a publisher of romance novels — keeps its customers loyal. It has embraced several ideas that work really well, including emphasizing a consciousness of customer loyalty, keeping things simple, and focusing on personalizing relationships and engagement. Consciousness is relatively easy, but someone high on the org chart has to be willing to say, “This is important.” In the customer realm, being conscious of working to maintain relationships is about as important as it gets.

The original article can be found here: http://www.ecommercetimes.com/story/83869.html?rss=1

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The Marginal Customer


I start a lot of client engagements with a simple question: Who’s the customer? It’s amazing the answers that I get. Some people are really quite good. They know the customer’s demographic and business or personal needs, and they focus on those things. Others don’t even grasp the difference between a customer and a consumer. You might expect this if you are working in the business-to-consumer rather than business-to-business space. Working with businesses gives an automatic understanding that there are multiple influences.

The original article can be found here: http://www.ecommercetimes.com/story/83592.html?rss=1

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Generation Customer: Defined by Attitude, Not Age


I hate the idea of chopping our population into generations: the Greatest Generation, the baby boomers, Generation X, Generation Y, millennials and so on. The assumption is that everyone born during an arbitrarily selected time period shares certain traits. It also results in people projecting ideas — often romantic ones — onto huge groups of people. Romantic misconceptions are projected back in time; less-flattering misconceptions are projected forward, toward younger generations.

The original article can be found here: http://www.ecommercetimes.com/story/83200.html?rss=1

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CRM and GDP


I was gobsmacked when I read this in Robert Gordon’s The Rise and Fall of American Growth: The U.S. Standard of Living Since the Civil War: “Electric light, the first reliable internal combustion engine, and wireless transmission … were all invented within the same three-month period at the end of 1879.” It’s a book full of surprises emanating from an analysis of major inflection points identified by dates like 1870, 1920 and 1940. Gordon’s point is that major innovations spark major trends in how we make a living.

The original article can be found here: http://www.ecommercetimes.com/story/83122.html?rss=1

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Teardown gives us a peek inside the difficult to repair Nexus 6P

I love a good teardown and iFixit’s latest gives us a look at how China’s Huawei has constructed the new Nexus 6P. Unfortunately, the smartphone scores very poorly for repairability, managing just a 2 out of 10 rating.

The original article can be found here: http://www.foxnews.com/tech/2015/11/04/teardown-gives-us-peek-inside-difficult-to-repair-nexus-6p.html

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Amazon sues more than 1,000 people over allegedly fake product reviews

“I will post awesome review on your Amazon product, Kindle book, ebook, etc…” If you posted that ad, watch out—Amazon is suing you and more than 1,000 others for allegedly offering to provide fake reviews on the retailer’s website, Mashable reports.

The original article can be found here: http://www.foxnews.com/tech/2015/10/19/amazon-sues-more-than-1000-people-over-allegedly-fake-product-reviews.html

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