FinancialForce held its first big time user conference in Las Vegas last week, headlined by new CEO Tod Nielsen. The company seems to be telling us that it is adjusting course in an effort to create a new category aligned with enterprise resource planning, but very much for this century. The key concept is services, which must be explained. We’ve grown accustomed to accessing Things as a Service. This model has helped to broaden the markets for relatively expensive goods, enabling more people to access them.
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