Winning Tactics for Marketing in the Micro-Moment


Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around “micro-moments.” Many other companies are following suit. “You have to make that conversion happen right on the spot once customers have looked at your website or mobile app,” said Bret Bonnet, president of Quality Logo Products.

The original article can be found here: http://www.ecommercetimes.com/story/85053.html?rss=1

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Here are the Russia Facebook ads that tried to dupe you

In the flurry of election-related posts to hit your News Feed last year, did you happen to scroll past ones that mentioned the “Islamization of Texas” or calls for Texas to secede?

The original article can be found here: http://www.foxnews.com/tech/2017/11/01/here-are-russia-facebook-ads-that-tried-to-dupe.html

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Innovation Requires Market Enablement


In this age of tech industry consolidation, one has to wonder what will happen with the pace of innovation as a few large companies begin to dominate. In personal computers, the WinTel marriage continues to control the technology, while Dell, HP and Lenovo control the devices. Similarly, in smartphones, Apple and Samsung, which both design their own chips and devices, dominate the market, especially in North America. It is natural for market leaders to emerge as technologies and markets mature. However, that maturity often is accompanied by a change in the strategy of key players.

The original article can be found here: http://www.ecommercetimes.com/story/84836.html?rss=1

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Solar eclipse 2017: what it is, when it's happening and why it's important

On August 21, 2017, the United States will have something happen to it that hasn’t happened since Jimmy Carter was President, Sony introduced the Walkman and M*A*S*H was still on TV.The U.S. will go dark.

The original article can be found here: http://www.foxnews.com/tech/2017/05/26/solar-eclipse-2017-what-it-is-when-its-happening-and-why-its-important.html

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Facebook is introducing new tools to combat revenge porn

Going forward, if you happen to come across an intimate image on Facebook that you believe was shared without permission, it will be easier to report it.

The original article can be found here: http://www.foxnews.com/tech/2017/04/05/facebook-is-introducing-new-tools-to-combat-revenge-porn.html

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Does Avaya Have a Post-Chapter 11 Prayer?


Is Avaya on the road to financial recovery? What will happen to business partners and customers if it is not? The company last month filed for Chapter 11 protection for itself and some of its United States subsidiaries — a move that makes it “the first major established technology company that’s dying as a direct result of the cloud,” according to Ian Campbell, CEO of Nucleus Research. However, the move actually is a strategic and tactical restructuring that’s meant to retire a heavy debt burden, according to John Sullivan, Avaya’s treasurer.

The original article can be found here: http://www.ecommercetimes.com/story/84282.html?rss=1

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Apple press event coming week of March 21 with new iPad & new 4-inch 'iPhone SE,' said to lack 3D Touch – reports

Article Image Apple’s rumored March press event will happen the week of March 21, possibly on the 21st itself, and feature a new iPad as well as the 4-inch “iPhone SE,” reports said on Saturday. A separate leak meanwhile claimed to show the SE’s display, lacking any 3D Touch sensors.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4de5ed47/sc/28/l/0Lappleinsider0N0Carticles0C160C0A20C270Capple0Epress0Eevent0Ecoming0Eweek0Eof0Emarch0E210Ewith0Enew0Eipad0Enew0E40Einch0Eiphone0Ese0Esaid0Eto0Elack0E3d0Etouch0E0E0Ereports/story01.htm

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US regulators may scuttle Time Warner Cable-Comcast merger

Comcast
The Comcast/Time Warner merger may not happen after all. New information suggests the government will block the deal on the basis of potential harm to consumers.

The original article can be found here: http://www.extremetech.com/computing/203664-us-regulators-reportedly-gearing-up-to-kill-time-warner-comcast-merger

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CyberCaliphate targets U.S. military spouses

Military family activist Liz Snell never thought it would happen to her group: Apparent ISIS sympathizers hacked her group’s Twitter account and posted threats against a half dozen or so members.

The original article can be found here: http://rss.cnn.com/~r/rss/cnn_tech/~3/tegsr0WIAWk/index.html

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High-tech gear for the next big storm

It may have been the biggest historic storm that didn’t happen, but that doesn’t mean winter is over. There’s still plenty of rough weather ahead of us, and doubtless some serious storms to worry about. Whether you’re facing a Nor’easter or a hurricane, here’s some of the toughest tech to make it through a dark and stormy night.

The original article can be found here: http://www.foxnews.com/tech/2015/01/30/high-tech-gear-for-next-big-storm/

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How to enable Apple's secure two-step verification for your iCloud & iTunes accounts

Last week’s celebrity photo leaks were a stark reminder of what can happen to internet users that fail to follow basic security precautions, like enabling two-factor authentication when it’s available. With Apple’s own security practices under the microscope, AppleInsider shows you how to enable Cupertino’s own implementation.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3e3a6825/sc/15/l/0Lappleinsider0N0Carticles0C140C0A90C0A70Chow0Eto0Eenable0Eapples0Esecure0Etwo0Estep0Everification0Efor0Eyour0Eicloud0Eitunes0Eaccounts/story01.htm

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