3 Ways to Buff Up Your Website and Do More Business


Let’s face it: Your website is central to your e-commerce business. Upgrading your website is one of the most important things you can do to bring in new customers and sell more products. Sometimes, though, it’s difficult to know exactly how to improve your site. To help you out with that dilemma, here are three ways to refresh your website and boost your business without breaking the bank. The overall design of an e-commerce website has a big impact on customers — and sales — so regularly rethinking and tweaking your site’s design is vital.

The original article can be found here: http://www.ecommercetimes.com/story/84987.html?rss=1

Powered by WPeMatico

5 Innovative Ways to Inspire Customer Loyalty


Getting customers — and keeping them — is the name of the game in e-commerce. “The e-commerce market is crowded and noisy, and brands need to do everything they can to differentiate themselves from the pack,” said Eric Hansen, CTO of SiteSpect. “Loyalty programs do just that, giving a brand the edge they need to stay a step ahead of their competitors.” Inspiring loyalty to your brand and your products is a vital part of e-commerce, but the best loyalty programs go beyond offering rewards and points.

The original article can be found here: http://www.ecommercetimes.com/story/84935.html?rss=1

Powered by WPeMatico

FTC Tightens Screws on Social Media Influencers


Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, but the implication is that the endorsements are voluntary. The FTC has taken notice of social media influencer programs and has expressed concern over whether endorsements are voluntary or are paid for in some way.

The original article can be found here: http://www.ecommercetimes.com/story/84876.html?rss=1

Powered by WPeMatico

Walmart Throws Down Gauntlet to Amazon


Walmart on Tuesday outlined plans to grow its critically important e-commerce business in the U.S. by 40 percent over the next fiscal year. The company intends to leverage a series of key acquisitions and its more than 4,600 brick-and-mortar locations to mount a direct challenge to Amazon for millennial customers. Walmart — the largest retail operation in the world and the leading U.S. challenger to Amazon — presented its objectives at its annual meeting with Wall Street analysts, where CEO Doug McMillon said the company is committed to turning itself into a digital powerhouse.

The original article can be found here: http://www.ecommercetimes.com/story/84872.html?rss=1

Powered by WPeMatico

Walmart Delivers E-Commerce Stunner


Walmart on Thursday reported soaring e-commerce growth during its fiscal first quarter, along with strong organic sales figures. Online sales grew a stunning 63 percent during the quarter, perhaps in response to the company’s newly introduced free two-day shipping and its upgraded mobile app. “We’re moving faster to combine our digital and physical assets to make shopping more enjoyable and faster for customers, but we also see plenty of room to improve,” CEO Doug McMillon said during the company’s quarterly conference call.

The original article can be found here: http://www.ecommercetimes.com/story/84547.html?rss=1

Powered by WPeMatico

E-Commerce Gets the Einstein Treatment


E-commerce brings together several themes that relate to our current fascination with artificial intelligence, machine learning, bots, mobile technology and the like. It’s actually more than that, because it represents an underserved part of CRM. Until fairly recently, there were few tools that retailers could use to reach online customers for marketing and sales. There were development tools for building websites, but that’s not the same. The standing conception of e-commerce is that it’s technology we access to make online purchases.

The original article can be found here: http://www.ecommercetimes.com/story/84539.html?rss=1

Powered by WPeMatico

Walmart Launches 'Store No. 8' E-Commerce Venture


Marc Lore, CEO of Walmart eCommerce U.S., on Tuesday discussed the company’s plans to launch a new venture, called “Store No. 8,” which will operate as a Silicon Valley incubator for new online stores. The move reflects Walmart’s ambition to catch up to Amazon in the e-commerce retail space. Lore unveiled the plans at the annual Shoptalk conference in Las Vegas. Lore took the helm of Walmart’s e-commerce business after Walmart acquired Jet.com, the company he cofounded. ore Walmart acquisitions are in the works, he said.

The original article can be found here: http://www.ecommercetimes.com/story/84394.html?rss=1

Powered by WPeMatico

Salesforce Wraps Up Demandware Acquisition


Salesforce on Monday announced it had completed its $2.8 billion acquisition of e-commerce cloud software platform Demandware. The deal “gives Salesforce the e-commerce piece to compete against Oracle, which already has e-commerce capabilities, as well as SAP,” said Rebecca Wettemann, vice president of research at Nucleus Research. “It also gives Salesforce a cloud transactional platform for B2C purchases to complement its predominantly B2B sales force automation capabilities.”

The original article can be found here: http://www.ecommercetimes.com/story/83683.html?rss=1

Powered by WPeMatico

Amazon, Walmart Gear Up for Summer E-Commerce Throwdown


It’s summer, and Walmart and Amazon are celebrating by escalating their e-commerce competition. Amazon on Thursday announced it would hold its second annual Prime Day on July 12. A shopping day for Amazon Prime members worldwide, it is billed as the biggest global Amazon event ever. The company will offer more than 100,000 bargains, with new deals popping up at five minute intervals throughout the day. Last year’s Prime Day was a bigger day for sales than the biggest Black Friday ever, up to that point, Amazon pointed out.

The original article can be found here: http://www.ecommercetimes.com/story/83658.html?rss=1

Powered by WPeMatico

Brexit could cause havoc with .eu registered domains

Businesses that are reliant on ecommerce or web traffic may soon be scrambling to find new domain names as Brexit will make many with .eu domain registrations ineligible after the UK exits the EU.

The original article can be found here: http://www.foxnews.com/tech/2016/06/27/brexit-could-cause-havoc-with-eu-registered-domains.html

Powered by WPeMatico

Crafting an Online Strategy, Part 4: Homegrown Marketing


As a maker in an e-commerce world, you have to get the word out about what you’re creating. Whether you’re crafting candles or jewelry, marketing, in short, leads to sales. It’s one thing to set up a booth at a craft fair and meet your customers face to face, but it’s another thing entirely to market online. Becoming comfortable with digital marketing techniques, therefore, needs to be one of your primary priorities. First, you’ll want to design a marketing plan true to the spirit of your enterprise.

The original article can be found here: http://www.ecommercetimes.com/story/83424.html?rss=1

Powered by WPeMatico

CFPB Asserts Jurisdiction Over E-Commerce Privacy Regulation


Another federal agency has entered the arena for regulating e-commerce companies regarding the protection of consumer data. The federal Consumer Financial Protection Bureau has closed its first and so far only privacy case with a consent agreement between itself and an online payments processor. The CFPB charged that Dwolla falsely claimed that its data security practices exceeded or surpassed industry security standards, and also misled consumers that its information was encrypted and stored securely.

The original article can be found here: http://www.ecommercetimes.com/story/83355.html?rss=1

Powered by WPeMatico

FTC Issues Regulatory Warning on Big Data Use


The Federal Trade Commission is extending its regulatory reach to the e-commerce impact of big data. For years, the FTC has asserted vigorously its authority to apply consumer protection laws to emerging developments in the IT realm. Now it is signaling that it will apply that same vigor to big data under the regulatory authority it possesses through the FTC Act and other laws. It “will continue to monitor areas where big data practices” could violate those laws “and will bring enforcement actions where appropriate,” the FTC said in a report.

The original article can be found here: http://www.ecommercetimes.com/story/83004.html?rss=1

Powered by WPeMatico

How to Go Viral: E-Commerce Marketing Strategies


Once you’ve started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It’s important, therefore, to have a balanced and far-reaching strategy — one that’s just as focused on reaching long-term goals as it is on going viral. “To go viral you have to be out there,” said Elyse McNabb, chief creative officer for Nourish With Style.

The original article can be found here: http://www.ecommercetimes.com/story/82810.html?rss=1

Powered by WPeMatico

Black Friday: $905 million in sales came from smartphones and tablets, iOS led the way

When it comes to mobile shopping on Thanksgiving, e-commerce sites probably saw nearly 80 percent of purchases come from iOS devices, according to a report from online retail analytics company Custora.

The original article can be found here: http://www.foxnews.com/tech/2015/11/30/black-friday-905-million-in-sales-came-from-smartphones-and-tablets-ios-led-way.html

Powered by WPeMatico

Starting a Startup: Tips for Budding E-Commerce Entrepreneurs


So you’re thinking of starting an e-commerce business. It’s an exciting prospect, but it also can be daunting. How do you even begin? How can you ensure that your startup gets past being a startup? It’s important, first of all, to understand one thing about e-commerce: Just because it’s online doesn’t mean it’s easy. In fact, many of the basic business principles are the same for both online and brick-and-mortar stores. With that in mind, here are a few tips to get you going with your new enterprise.

The original article can be found here: http://www.ecommercetimes.com/story/82657.html?rss=1

Powered by WPeMatico

Amazon to forego future phone development following Fire Phone failure

E-commerce behemoth Amazon has reportedly begun to draw down engineering resources in its mobile phone team, shedding jobs and re-focusing efforts on tablets and other home electronics in the wake of the Fire Phone’s dismal showing.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/49581256/sc/3/l/0Lappleinsider0N0Carticles0C150C0A80C270Camazon0Eto0Eforego0Efuture0Ephone0Edevelopment0Efollowing0Efire0Ephone0Efailure/story01.htm

Powered by WPeMatico

Facebook testing digital stores within site as part of e-commerce push

Facebook has been fiddling about with a number of e-commerce initiatives over the years, though it appears it’s on the verge of rolling out some significant changes to take its efforts to the next level.

The original article can be found here: http://www.foxnews.com/tech/2015/07/16/facebook-testing-digital-stores-within-site-as-part-e-commerce-push/

Powered by WPeMatico

The Art of E-Commerce Site Search


Providing an effortless shopping experience for customers is a key driver to the success of any e-commerce business. E-commerce search is a big factor in this experience and when done right can provide a significant competitive advantage. An effective on-site search experience leads to higher sales and increased customer loyalty. A substandard search experience will increase bounce rates, cart abandonment, and can lead to the permanent loss of a customer.

The original article can be found here: http://www.ecommercetimes.com/story/82210.html?rss=1

Powered by WPeMatico