B2B Tech Marketers Have Work Cut Out for Them


Product reliability and ease of use are key for B2B technology marketers, according to a recent survey of technology product and service decision makers in the U.S. Four hundred B2B tech buyers participated in the survey, conducted for Lavidge by WestGroup Research. Overall, 68 percent cited reliability as the most critical criterion in their purchase decisions; 64 percent said ease of use was key. Among preferred marketing tactics, 40 percent of the decision makers ranked meeting marketers in person as their top preference.

The original article can be found here: http://www.ecommercetimes.com/story/84978.html?rss=1

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Disney CEO & Apple board member Bob Iger calls Apple TV best television interface ever

Article Image The ease of use of the Apple TV is a good thing for content creators, Disney Chief Executive Bob Iger said in an interview on Monday, praising Apple for creating what he believes is the most intuitive television user interface ever.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4c62aae3/sc/28/l/0Lappleinsider0N0Carticles0C150C120C210Cdisney0Eceo0Eapple0Eboard0Emember0Ebob0Eiger0Ecalls0Eapple0Etv0Ebest0Etelevision0Einterface0Eever/story01.htm

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How to hand off Mail, Messages and more from Apple Watch to Mac

Apple Watch relies heavily on iOS Continuity features like Handoff to ease the load, in some cases transferring to iPhone complex tasks that require a keyboard or access to a full-fledged app. Not documented in the Apple Watch user guide, however, is the ability to transfer these same tasks to Mac.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/467faa4c/sc/28/l/0Lappleinsider0N0Carticles0C150C0A50C20A0Chow0Eto0Ehand0Eoff0Email0Emessages0Eand0Emore0Efrom0Eapple0Ewatch0Eto0Emac/story01.htm

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Apple tries to close iPhone 6 Plus 'bend-gate' as fashionistas come to grips with larger iPhones

Apple on Thursday responded to the the flood of criticism leveled at the supposed ease with which the jumbo-sized iPhone 6 Plus bends during normal use, saying that just nine customers have complained about such an issue, while fashion-conscious consumers have once again proven that Apple can’t please everyone.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3ed4d5de/sc/21/l/0Lappleinsider0N0Carticles0C140C0A90C250Capple0Etries0Eto0Eclose0Eiphone0E60Eplus0Ebend0Egate0Eas0Efashionistas0Ecome0Eto0Egrips0Ewith0Elarger0Eiphones/story01.htm

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The Growing Allure of E-Commerce Systems Integration


The power of e-commerce lies in the simplicity and ease of use delivered to customers. Giving customers the ability to quickly find a product, buy it and have it delivered — without visiting a store or even speak with a salesperson — lets companies sell on a massive scale with little overhead. However, behind the simple purchasing process that the customer sees is a very complex set of systems that the retailer must harmonize in order to make sure the transaction is handled quickly and correctly.

The original article can be found here: http://www.ecommercetimes.com/story/81090.html?rss=1

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