Winning Tactics for Marketing in the Micro-Moment


Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around “micro-moments.” Many other companies are following suit. “You have to make that conversion happen right on the spot once customers have looked at your website or mobile app,” said Bret Bonnet, president of Quality Logo Products.

The original article can be found here: http://www.ecommercetimes.com/story/85053.html?rss=1

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Facebook is continuing the fight against fake news with a new button

Intended to help individuals make more informed decisions about the types of news that they read, share, and ultimately, believe, Facebook’s new “i” button will give readers additional information about the source.

The original article can be found here: http://www.foxnews.com/tech/2017/10/09/facebook-is-continuing-fight-against-fake-news-with-new-button.html

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How Intel lost the mobile market, part 2: the rise and neglect of Atom

Intel-Silverthorne2
In Part 2 we explore the specific decisions Intel made, the rise and neglect of Atom, and why the company’s superior foundry technology wasn’t enough to conquer the mobile market.

The original article can be found here: http://www.extremetech.com/computing/227816-how-intel-lost-the-mobile-market-part-2-the-rise-and-neglect-of-atom

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The 10 highest-paid CEOs in the tech industry

In the tech world, where the importance and pressure of making decisive and strategic decisions is arguably amplified, CEOs are unquestionably living large. Though not everyone is balling like former Oracle CEO Larry Ellison — who owns an island, a mega-yacht, 2 military jets, and many more extravagant toys — life at the top is still pretty good for those keeping things interesting in Silicon Valley.

The original article can be found here: http://www.foxnews.com/tech/2015/09/23/10-highest-paid-ceos-in-tech-industry/

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